Our own Prime Minister may be a case in point. In February , 16 months before the start of the recent election campaign, public opinion polls in Canada took a curious turn. During the following year, his leadership positives never appreciably declined. His pleasing physical presentation became his most noticeable feature, filling the conversation void left by the absence of reliable information about his trustworthiness. On Oct. Shortly after, he and his wife appeared on the pages of Vogue magazine.
Last March, Daniel Stockemer, a political studies professor at the University of Ottawa, published the latest in a series of studies that use images of candidates in U. In a second trial, mock voters were given additional information about the political experience and competence of candidates, including brief career histories.
In these cases, appearance played no discernible role in vote choices. Competency trumped good looks. How the beauty premium might affect contests at the leadership level is less clear, Stockemer says. Yet all of these positive feelings developed, because he seemed like a nice, good-looking guy you could trust. The question is whether that trust is well-placed.
For comely spouses and business professionals, as surely as for appealing politicians, here lies the risk. Tony Blair was arguably the most pleasant-looking British prime minister in living memory.
John Edwards, a blue-eyed former U. The punitive sentiment registers more plainly at the private level. Variations on the aforementioned money-exchange experiment found participants of both sexes returned less money to attractive givers they felt had been ungenerous than they did to unattractive givers. We called this a beauty penalty. Wilson, who conducted his study on students at three U. While past research shows visually appealing job candidates enjoy a clear advantage over equally qualified but less attractive rivals, it also suggests the lookers wind up paying a price after winning their positions.
Research done five years ago in Israel found attractive women—though assumed by female peers to be independent and concerned for others—reported their own values to be socially conformist and self-promoting. Science Survival of the prettiest: The mysterious power of attractive people From picking mates to choosing politicians, new research says society's bias toward attractiveness has ugly results.
Photo illustration by Levi Nicholson and Richard Redditt. Joseph Communications uses cookies for personalization, to customize its online advertisements, and for other purposes. Learn more or change your cookie preferences. By continuing to use our service, you agree to our use of cookies. It was one of the most humiliating things that ever happened to me.
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