How do bookstores make a profit




















A visit to our local Barns and Noble brought me back a few years. They have about three times the selection that we were used to. I have been delighted by books in craft and other genres that Amazon never referred me to. Thank you for this thoughtful post about the realities of book stores. Feeling a bit guilty as I get a percentage off most books due to having a teacher discount. Great info. Amazon just does not smell like bookstores known of old; no fading paper, just hard sell, a redolence gone cold.

Each article is packed with helpful info and encouragement for writers. You can unsubscribe at any time with one click. Share By Steve Laube On May 3, Sally Bradley March 25, at am. Destiny July 10, at pm. Sheri Dean Parmelee, Ph. May 3, at am. Best, Sheri Reply. Jeannie Delahunt May 3, at am. Thank you for the insightful information, Steve. Roberta Sarver May 3, at am. Elliott Slaughter May 3, at am.

Kathy M Burnette June 28, at pm. Kristen Joy Wilks May 3, at am. Kay DiBianca May 3, at pm. Carol Ashby May 3, at pm. Peggy Booher May 3, at pm. Students are spending less money at campus bookstores than they used to. For most physical textbooks there is also a digital option available purchase, which is especially convenient for many students who do virtual learning — which became the norm for students during the COVID pandemic.

Plus more students buy their books discounted through online retailers like Amazon, or they rent their textbooks instead. Many campus stores have been sold to corporations to reduce operating costs for schools. But colleges choosing to keep their stores independent must make an extra effort to stay profitable. In this article, we review six ways college bookstores can boost their revenue at this time.

Students often assume the campus store charges higher prices than online or elsewhere. If students are unable to find what they need, they are likely to leave the store without purchasing anything. Clutter and piles of books often make a bookstore confusing, and items difficult to find. Using a PODS container for college bookstores can help organize overstocked products and other items. For example, a young wife comes in to buy a birthday present for her mother-in-law who is planning a trip to Italy.

You suggest a travel guide, a volume on Italian artwork, an Italian cookbook and perhaps a journal to keep notes on the highlights of her trip. The young wife probably wouldn't think of looking for these very different books online. She's a happy customer and you've made four book sales rather than the one she came for.

The right price is critical to making a profit. Bookstores need to have a gross margin of about 40 percent to be profitable, according to Michael Kaplan in an interview with the Miami Herald News.

Books must be priced within the customer's expectations. Too high a price and the customer won't buy, which translates to lower sales. Low prices may generate a greater volume of sales, but the profit is less on each one -- affecting the store's overall gross margin. Best-sellers present a conundrum. As a bookstore, you're expected to have them in stock. However, those titles are discounted heavily at big-box stores and major online booksellers, making it difficult to match their prices.

Spoiler alert: No. Yet many are choosing to take the literary entrepreneurship leap, often as their first business endeavor. The American Booksellers Association reported at its annual meeting that there were 1, member bookstores, representing an increase of four percent from To find out how to go from idea to reality, Forbes. Many bookstore owners have previous bookstore experience, as is the case with Alsace Walentine, owner of Tombolo Books in St.

Petersburg, Florida. On the other hand, Dan Brewster, owner of Prologue Bookshop in Columbus, Ohio, which opened last month, came from a career in software engineering. After being housed in two temporary popup locations, Walentine now offers book delivery and partners with local businesses for events. She recommends the popup route to anyone considering venturing into bookstore ownership. Brewster said that choosing the neighborhood and retail location for his bookstore were vital—and time-consuming.

Atkins chose Ooltewah because she lives there and saw a gap in the consumer marketplace.



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